7 Best WordPress Popup Plugins [Free + Pro]

Best WordPress Popup Plugins

Popups can be invasive, disruptive, and even annoying, but they don’t have to be.

You can generate a lot of leads by using them wisely.

The right WordPress popup plugin can help you effectively do that.

There are tons of them out there though; how do you pick one that can actually move the needle?

In this post, we’ll talk about the best popup plugins for your wordpress site that will skyrocket your lead generation game to the next level.

Let’s begin!

7 Best WordPress Popup Plugins

1. Ninja Popups

Ninja Popup WordPress Plugin

Ninja Popups is a pretty cost-effective WordPress plugin you can grab from CodeCanyon.

It comes with more than 70 pre-built templates and animation effects.

The drag-and-drop builder lets you customize any of these templates to your heart’s content.

Plus, you can’t only create forms with Ninja Popups.

It lets you create all kinds of popups, including social sharing boxes and video displays.

Not only that, but you can even ask your visitors to turn off their adblockers.   

This can make a huge difference if you’re monetizing your website with display ads.

What’s more, Ninja Popups offers user targeting based on the page level.

And, its trigger options include:

  • Scroll depth
  • Exit intent
  • User inactivity
  • Time on page

However, Ninja Popups doesn’t have a free plan. But, you get everything you need for just $24, which is a great deal.


  • Cost-effective
  • 70+ pre-built customizable templates
  • More than just a form plugin


  • No free version

2. HubSpot Popup Plugin

Hubspot plugin

Website popup is one of the features of HubSpot’s powerful WordPress plugin 

First, you need to sign up on HubSpot’s website.

Then, you’ll just have to connect your account with HubSpot’s WordPress plugin.

And any changes you make on HubSpot’s dashboard will be reflected on your site.

You’d then be selecting the type of popup you want to use on your site:

  • Box
  • Slide-in
  • Banner

The popup tool from HubSpot is easy to use and intuitive.

Just like any good popup form, it lets you showcase:

  • Text
  • Image
  • Form field
  • And even a thank you message at the end

The contacts you capture with HubSpot’s popup plugin on your site are saved in your free CRM account.

Here’s a way to target users with the HubSpot Popup plugin:

  • Simply type in the URL you want to show your popup on
  • Choose the trigger (Exit intent, 50% page scroll, or time elapsed)
  • Select the time you want to show the popup again (if a user has closed it previously)

The best thing? All features are free!

However, the HubSpot WordPress plugin can be a little expensive as it also comes with other features.


  • Simple and effective
  • Reliable
  • Multiple trigger options


  • Relatively expensive

3. Optinmonster Popup Plugin

optinmonster wordpress plugin 1

OptinMonster was one of the first companies to implement the idea of popups.

Their drag-and-drop form builder is super easy to use.

You can either design a popup from scratch or customize one of the many pre-designed templates.

But, your popup doesn’t only have to be a sign-up form.

Thanks to the canvas feature that lets you use custom HTML/CSS, it could be anything you want.

Plus, there’s a feature called “Small success” that helps you show your offer to the right people.

It does that by letting you display new offers to people who’ve already signed up for another offer.

This avoids repetition. With this feature, you won’t be annoying prospects with repetitive messages.

In addition, the plugin gives you a variety of trigger options as well.

These include:

  • Exit intent
  • User inactivity
  • Clicks
  • Exit intent
  • New vs returning visitors
  • Geolocation
  • Adblock usage
  • And, even more

Clearly, it’s got virtually every trigger you’d need to engage your website visitors.

However, the drawback is that the popup plugin doesn’t have a free version.

So, you can’t test the waters before diving in.

The good thing is that its plans start at $9/month.

But, you’d need to upgrade to use more advanced features such as exit intent and A/B testing.


  • Lots of triggers
  • Beginner-friendly
  • Customizable templates


  • No free version

4. Popup Domination

PopUp Domination Popup Plugin

Popup Domination is another great popup WordPress plugin that’s been in the market for quite a while.

The tool comes with more than 100 pre-built templates.

You can customize all of them with the plugin’s easy-to-use visual interface.

Also, you can showcase your popup to your website visitors based on different triggers, including:

  • Exit intent
  • Clicks
  • Time on page
  • Mouse hover
  • User inactivity

Whereas Popup Domination targets your website traffic based on:

  • Traffic source
  • Device
  • Geolocation
  • Page-level

The pricing structure of the plugin is interesting though.

Every plan gives you full access to the features. So, no matter which plan you choose, you’ll get:

  • A/B testing
  • Live chat support
  • Unlimited domains and popups

The subscription price depends on how many views your popups get.

This is great when you have several websites with fairly low traffic.  

But, it can get expensive if you have a few sites with lots of traffic.


  • Multiple triggers
  • 100 pre-built templates
  • A/B testing


  • Can get expensive with more traffic

5. Popup Maker

Popup Maker WP Plugin

Popup Maker is another versatile popup plugin for WordPress sites.

The tool provides a lot of freedom in terms of what you can create with it.

This includes:

  • Popup forms
  • Cookie notices
  • Video lightboxes
  • Notification boxes
  • And, more

But, here’s where Popup Maker stands out.

Since it integrates with WooCommerce, you can target your store visitors based on:

  • Purchase data
  • Shopping cart items
  • And, more

Probably the only downside to Popup Maker WordPress plugin is the lack of visual editor.

This makes it less beginner-friendly than other plugins on our list.

The good thing is you can use this plugin for free.

For more functionality, you can purchase individual extensions.

Alternatively, you can subscribe to the $16/month plan and access the full extension bundle.


  • Versatile
  • WooCommerce integration
  • Cost-effective


  • Lacks visual editing

6. Popup Builder

Popup builder by sygnoos

Popup Builder lets you use all types of content in your popups. You can even create custom animation effects with it.

Other features include:

  • User retargeting
  • Time delay triggers
  • Automatic closing
  • Integration with email services like AWeber and MailChimp

The cool thing is Popup Builder can be used for free.

However, like most freemium tools, for advanced features, you’d need to purchase extensions, the prices of which can vary from $5 to $15.

Or, you can get the full extension bundle at $49/month, which can be a little expensive.


  • Free version
  • Integrate with tools like AWeber and MailChimp
  • Offers freedom with content


  • A bit expensive

7. Bloom

Bloom Popup Plugin

Bloom is a product of Elegant Themes, one of the most popular WordPress theme repositories.

It’s a simple WordPress plugin that lets you design popups easily.

The plugin comes with all the necessary features, including:

  • Post or page-level targeting
  • Several opt-in types (including below post signup form and sidebar)
  • Time delay and scroll triggers
  • Easily customizable templates
  • Integrates with popular email services

Plus, anyone can easily design a popup thanks to the easy-to-use, drag-and-drop popup maker.

However, WordPress plugins aren’t always fast and light. Bloom can slow your site down as it loads a lot of code from your WordPress site.

But, that shouldn’t be a problem if you’re using a speed optimization plugin like WP Rocket.


  • Easy to use
  • Several opt-in types
  • Integration with popular email services


  • A bit confusing interface

Qualities of the Best WordPress Popup Plugin

Now, WordPress popup plugins generally offer a lot of features.

These can include layout customization options, built-in analytics, and display locations.

But, here are the two most important features you need to look at before selecting a popup plugin for your site:


Targeting refers to who you want to show your popups to, and where should those popups appear on your site.

Targeting is commonly based on:

  • The page level
  • Traffic source
  • The device
  • Geolocation
  • And, more


A trigger is an action that a website visitor takes to “trigger” the popup.

Some popular triggers include:

  • Scroll depth
  • Clicks
  • Time on page
  • Page entrance
  • And, exit intent

Bottom Line

We’ve narrowed it down to a few best choices for you, but it still can be difficult to pick one.

If you’re looking for a recommendation, OptinMonster has a lot of great features that can help you boost your conversions. The popup plugin is also easy to use, so you’ll get the hang of it soon.

However, if you have a WooCommerce store, Popup Maker would probably be an ideal choice for you. It lets you target prospects based on purchase data and shopping cart items.

This was all about the best WordPress popup plugins in the market.

Popups don’t have to be disruptive. Just make sure to not use them unnecessarily. A good popup plugin can help you generate high-quality leads without disrupting the user experience.

Leave a Comment