Looking for the best WordPress landing page plugin? Continue reading.
If you have an online audience, you need attractive landing pages to convert them.
Fortunately, thanks to WordPress page builder plugins, it’s easier than ever to build high-converting landing pages.
But, some of these plugins can add unnecessary code to your site, bringing down its loading speed. And some just don’t have the features to give you enough design freedom.
In this review + guide, we’ll tell you about the best landing page plugins available right now.
Let’s dive in.
Qualities of a Great Landing Page Builder
Easy to Use: Keep in mind that WordPress has its own landing page builder called the block editor. But, it’s not user-friendly. So, one of the first things you need to look at in a page builder is its ease of use.
Customization Options: Limited design customization options will limit your creativity. You need a plugin that gives you a lot of customization features.
Compatibility With Other Plugins: Your landing page plugin should let you integrate other useful apps.
Search-engine-friendly: User experience and loading speed are two important factors search engines look at while ranking web pages. A good landing page plugin doesn’t slow down your site and lets you design user-friendly pages.
With that out of the way, let’s look at the best options available.
The Best WordPress Landing Page Plugin (2023)
Elementor is probably the most popular WordPress website builder right now, but is it worth the hype? Let’s see.
Elementor has everything you need to create beautiful and converting landing pages and pop-ups. Plus, the page builder plugin supports several popular email marketing services and other tools like Zapier.
The cool thing is you might never need to upgrade to Elementor’s paid version. The basic free version is powerful enough to cover most of your needs. But, the paid features give you a lot more design freedom, so you might want to consider upgrading at some point.
Elementor Pro isn’t just a landing page plugin though. For instance, you can add forms and popups and even design your whole website with its Theme Builder feature.
However, Elementor doesn’t provide you the ability to A/B test. Although you can use another plugin like Google Optimize for that.
- Powerful free version
- Can be used to create full websites
No built-in A/B testing feature
Thrive Architect helps you design converting web pages, which makes it a powerful landing page builder. The software offers an intuitive drag-and-drop interface, allowing you to edit any element of your landing page with ease.
Thrive Architect also comes with several useful landing page elements. For instance, the opt-in form element connects with tens of popular third-party email marketing and webinar services. Plus, the tool comes with plenty of pre-designed templates, saving a lot of your time.
And, if you want to A/B test your visitors, Thrive Optimize lets you do just that. It’s a plugin that you need to buy separately though.
As for the pricing, Thrive Architect doesn’t come alone; it comes as a part of a suite of software by Thrive Themes. So, it won’t be cheap.
Thrive Architect lacks in-built payment integration. You’ll have to use an additional plugin, like WooCommerce, for that.
- Plenty of templates
- A/B testing capability with Thrive Optimize
- No built-in payment integration
Beaver Builder is one of the best free WordPress landing page plugins out there.
It’s easy to use and comes with lots of pre-designed templates to help you create beautiful landing pages with a simple drag-and-drop action.
Plus, Beaver Builder works smoothly with any WordPress theme. What this means is that you can change your theme knowing that it won’t affect your existing landing pages.
And, if at some point, you think you don’t need it anymore, you can just uninstall the plugin without losing your content. The content will just be transferred to the default WordPress editor.
However, Beaver Builder does lack some landing page features. For instance, it doesn’t offer A/B testing and popups.
- Pleasant to use
- Comes with pre-built templates
- It’s free
- Doesn’t have A/B testing and popups
OptimizePress is one of the most robust landing page plugins. Interestingly, you can use it in two ways:
- As a stand-alone plugin with any other WordPress theme
- Or, as a theme with an integrated builder plugin
OptimizePress gives you more than 100 templates specifically designed to help you build high-converting landing pages.
Plus, the plugin integrates with WordPress membership plugins and multiple email marketing services. But, it’s the two extensions that make OptimizePress stand out.
- OptimizeFunnels: Helps you create sales funnels and analyze them
- OptimizeCheckouts: This lets you create checkouts on your landing pages
All in all, OptimizePress is a great overall landing page plugin, but it does lack user-friendliness.
- Perfect for building landing pages
- Over 100 templates
- Comes with 2 useful plugins
- Might not be very user-friendly
LeadPages is another powerful page builder that can help you create stunning landing pages with an intuitive drag-and-drop editor.
After signing up, you’d create your landing page on LeadPage’s dashboard. And when you’re finished, you can deploy it on your WordPress site with the LeadPages plugin.
LeadPages integrates with a number of other tools, including Stripe for checkouts. Impressively, besides squeeze pages, LeadPages let you build entire websites.
And as the name suggests, LeadPages help you convert your visitors with plenty of professionally designed templates.
In addition, you can manage multiple sites in one spot, the LeadPages dashboard. This makes it ideal for people who work on multiple projects simultaneously.
However, the SAAS billing structure can make this one a bit more pricey than the rest.
- Ideal for multiple projects
- Great for lead capture pages
- Drag-and-drop builder
- Expensive as compared to other landing page builders
6. Divi Builder
Divi is a product of Elegant Themes, one of the most reliable WordPress theme and plugin companies.
It’s popular because of the way it lets you design a web page. Most landing page plugins allow back-end editing, whereas Divi lets you build a page on the front end.
What this means is that you can see the changes you make on a page in real-time. Plus, Divi offers tons of ready-made templates, so you don’t have to start from scratch. You can even create your own templates if you want and use them later.
The best thing about Divi is its easy-to-use drag-and-drop builder interface. It’s basically a theme, but you can use it with other themes as a builder too.
Another cool thing is that you can buy it for a lifetime and create unlimited sites or landing pages. However, Divi doesn’t offer a free trial, but you can do a test run on the official website.
- Easy to use
- Lifetime deal
- Ready-made templates
- No free trial
These were the best landing page builders for WordPress users. All of them are mobile-friendly, which means your landing pages will look great on mobile phones as well. If you’re unsure which plugin to pick, let’s make it even easier.
Note: Keep in mind that whether or not a plugin is right for you ultimately depends on your needs. So, you want to be clear about what you need from your plugin.
Here are our top picks:
Now, if you want an all-in-one landing page plugin, OptimizePress would be a great option. The plugin offers everything you need to build attractive landing pages. If you’re looking for a cheaper option, Thrive Architect might be for you.
Again, all of the plugins are great and offer unique features.
For instance, LeadPages offers advanced A/B testing and integrated checkouts; features that are missing from most other plugins.
Creating landing pages and sales pages isn’t as tough as it used to be. Today, all you need is a good landing page builder.
But, since there are so many options, it can get tricky to filter out the right one for your WordPress site.
We hope this review plus guide helped you pick the best landing page plugin for your needs.